For a product to carry the Lactantia name it must meet the core strengths and qualities customers associate with the brand. Significant time and effort was invested to create a cream cheese product that is so smooth and creamy that it is worthy of the Lactantia name.
In 2000, Lactantia Cream Cheese was launched and supported with several promotional mediums to generate trial and awareness of this value-added brand. The brand continues to perform and the attention Lactantia has brought to the category has helped contribute to the overall growth in cream cheese usage.
In 2005, Lactantia launched a spreadable cream cheese with Omega-3 in plain and flavoured formats. Lactantia’s cream cheeseflavours are consistent with consumers’ evolving taste expectations, from sweet to savoury.